The Right Content Matters

Choosing the right content for your social media platforms is a make or break moment. A brand's aesthetic must be showcased in a clean, minimal way in order to avoid confusing customers.

Choose Your Style

Maxxima Style is an LED lighting company who specializes in automotive and construction lighting. I incorporated some product photography into their social media content. Product placement is everything. Show off your logo and product design, keep your platforms clean and minimal and place your product in environments that make sense. If you're promoting construction lighting, try and photograph your products in a construction/ warehouse setting.

Stay on Trend

While working with Maxxima in 2017, I wanted to include pop culture trends. The highly anticipated film IT was coming to theaters. A nightlight was the perfect product to feature along with Pennywise's signature red balloon.

Content should still have an element of fun. Don't be afraid to think outside the box! Providing content that is relatable for your audience will provide a connection between business and consumer.